Gender
Most purchasers are male with the majority being 55+.
Gender
69%
male
31%
Female
4 QUARTERS ENDING Q4 2020
Household
Most purchasers have a household size of 3 or more.
Time at address
Household Size
19%
One
37%
Two
44%
Three
4 QUARTERS ENDING Q4 2020
Education
Most purchasers have an education level of an Associate or B.A.
Time at address
4 QUARTERS ENDING Q4 2020
Generation
Most purchasers are male with the majority being 55+.
4 QUARTERS ENDING Q4 2020
Census Region
Most shoppers live in the South region of the U.S.
20%
21%
14%
45%
West
3% of U.S. Census Benchmark
MidWest
21% of U.S. Census Benchmark
South
38% of U.S. Census Benchmark
Northeast
18% of U.S. Census Benchmark
4 QUARTERS ENDING Q4 2020